Freedom of Expression: Popular Social Media Quotes

Social Media puts the “public” into PR and the “market” into marketing from Chris Brogan

 

·         Rebel Brown, rebelbrown.com -“Social Media is a powerful communications tool. But it can’t be approached with traditional marketing messages and positioning. In the Social Media world –chest thumping and “me meme” marketing is the fastest way to send your audience packing. “

·         Valeria Maltoni, conversationagent.com -“Social Media is not just a set of new channels for marketing messages. It’s an opportunity for organizations to align with the marketplace and start delivering on behalf of customers. 

·         Chris Garrett, chrisg.com–“The term Social Media describes tools, websites and software that allows people to connect and share…. Social Media Marketing is all about gaining that Social Media exposure in a tactical way, all why carefully avoiding getting blocked or banned.”

·         Ardath Albee, CEO of marketinginteractions.com- “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”

·         Terry Brock, Marketing Coach & Syndicated Columnist, terrybrock.com

o   “Social Media sites like Twitter, Facebook, Linkedin and YouTube are changing the way the world does business. I think this is in response to our desire to connect with others. Relationship Marketing is all about connecting with people first as human beings and then as customers later. For a real business relationship to work, both parties must receive value. If only one or neither does, that relationship won’t continue for long”

·         Brian J Carroll, CEO of InTouch, startwithalead.com“ Social Media can be a bit like a bunch of people with megaphones blurting out their messages one-way. People will cover their ears (unsubscribe) and tune that out. Use Social Media to ‘listen’ to and learn more about your audience “

·         John Battelle, Founder & CEO of Federated Media Publishing, battellemedia.com“Social Media marketing is about brands acting, well, social. Which means they need to show up to the party with a nice bottle of wine, if that’s what the party calls for. They need to come ready to have a dialog, and add value to the event.”

·         Marsha Collier, Best Selling Author, Customer Service & Social Media Influencer“The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.”