Here’s what should be done:
·
Getting Found on the internet: Website
optimization - Ensure the right keywords are in headers, meta tags and all
descriptions for top 10 website pages. This includes Keyword research –
research to find the highest traffic with lowest competition for words that
have high-intention-to-buy.
·
Having a quality site – one that’s ranked high by search engines
and where visitors stay Website layout to get your site ranked higher by search engines –
letting you be more easily found online AND to really engage visitors once you
get them there, so they don’t walk away never to return.
 |
| Getting you found online |
·
You need a website these
days– even if you do mobile marketing Develop new
website or upgrade old website. It doesn’t need to take long to do.
·
Get other quality sites to link back to you - Linkbuilding – bring quality links to your site through quality
articles, blog posts and comments, videos. All this helps you to be found more
easily by everyone AND places you in front of people already talking about the
services you offer.
·
Convert visitors to leads more quickly - Create landing pages – a highly focused minisite to get visitors to
take action to contact you. This can be in text or video (which can be up to 3
times as effective), but both are good.
·
Getting visitors to be happy to contact you- Set up irresistible opt-ins so visitors are
happy to leave their names and email address with you – build series of emails
for you so visitor gets to know you over a few weeks.
·
Local Maps - Google is placing
increasing emphasis on local marketing (where you show up in those maps). It’s
important that you’re set up well with reviews, photos, etc.
The number of people using mobile devices to find info continues to
increase quickly in North America. And, the open-rate on text messages you send
on mobile devices is over 95! That’s incredibly high.
·
Mobile marketing – this is a
rapidly growing area as more and more people search for info they need on the
fly. What are the 3 things people always have with them? Their keys, their
wallet and their phone. This area will
only grow in the future.
o
Set up a mobile site (a website
made for computer will not look good on a mobile phone)
o
Set you up locally – so you
show up high in Google Place Page (on those maps) and in Yahoo and Bing maps.
It’s important to set yourself up well so you show up at the top of the list –
and stay there.
o
Mobile campaigns – Giving away
coupons, running competitions, etc can get LOTS of new people in the door. You
can set this up for yourself whenever you wish and track results.
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