Online Marketing with Google Adwords

“No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads”



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Google Adwords Basic Information

*     Developers: Google Inc.
*     Initial release: October 20, 2010
*     Type: Online Marketing
*     Website:www.google.com/adwords

Amazing Facts about Google Adwords:

*     On the 20th of October 2010, Google Incorporated launched its new program the –Google Adwords. This is the primary advertising product and main source revenue of Google Inc.
*     Google AdWords offers cost-per-thousand (CPM) advertising,pay-per-click (PPC) advertising and site-targeted advertising for text, banner, and rich-media ads.
*     The text advertisements for Adwordsare short, containing of one headline with 25 words and two bonus text lines consisting of 35 words each.

Google Adwords Features:

*     IP address exclusion -This feature allowspublicists to specify IP address ranges where they don't want their ads to appear.Up to 20 IP addressescan be excluded per campaign.
*     Frequency capping - Frequency capping restricts the number of times ads appear to the same unique user on the Google Content Network.

Cost and Payment

*     Set your budget:the amount you pay for AdWords depends on the Advertiser.
*     Avoid guesswork: Google Adwords offer keyword traffic and cost estimates to their advertiser.
*     Pay only for results: Advertise only pay if someone clicks on their ads and not when an ad is displayed.


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1 comment:

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