“No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads”
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Google Adwords Basic Information
Developers: Google Inc.
Initial release: October 20, 2010
Type: Online Marketing
Amazing Facts about Google Adwords:
On the 20th of October 2010, Google Incorporated launched its new program the –Google Adwords. This is the primary advertising product and main source revenue of Google Inc.
Google AdWords offers cost-per-thousand (CPM) advertising,pay-per-click (PPC) advertising and site-targeted advertising for text, banner, and rich-media ads.
The text advertisements for Adwordsare short, containing of one headline with 25 words and two bonus text lines consisting of 35 words each.
Google Adwords Features:
IP address exclusion -This feature allowspublicists to specify IP address ranges where they don't want their ads to appear.Up to 20 IP addressescan be excluded per campaign.
Frequency capping - Frequency capping restricts the number of times ads appear to the same unique user on the Google Content Network.
Cost and Payment
Set your budget:the amount you pay for AdWords depends on the Advertiser.
Avoid guesswork: Google Adwords offer keyword traffic and cost estimates to their advertiser.
Pay only for results: Advertise only pay if someone clicks on their ads and not when an ad is displayed.
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